Nearly one billion people use Google to search for an untold range of topics. No other advertising medium draws such a vast crowd. This article explains the benefits of sing paid search, and the basics of setting up Google AdWords campaigns.
Since Google AdWords was launched in 2002 the face of advertising has been changed almost beyond recognition, writes Robert Clay of Marketing Wizdom. Using AdWords it’s possible to achieve things today that could hardly be imagined just ten years ago. When Google was founded in 1997, the “big boys” in internet search like Yahoo, AltaVista