Packaged Information Offers is an effective way to get an avalanche of prime prospects to raise their hands and identify themselves to you. It’s a very effective way to find the people who are already in the market right now for what you’re offering, so that you can focus on them until they buy. Get this right and you’ll gain an emphatic edge over most of your competition […]
Packaged Information Offers
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in Client Education, Decision Acceleration, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Outperform Competition, Video Blogs
Million Dollar Copywriting Tips
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in Copywriting, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Profitability, Psychology, Strategy Power Boosters, Video Blogs
These million dollar copywriting tips are so simple and easily applied, yet can dramatically improve your marketing and advertising effectiveness. Not one in a hundred people gets this right. But grasp these simple ideas and it can dramatically improve your marketing and advertising effectiveness. It can also give you a emphatic edge over most of your competition […]
Decision Speed, The Biggest Factor In Your Success
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in Client Education, Decision Acceleration, Featured Articles, Higher Transaction Values, Lead Conversion, Marketing Foundations, Outperform Competition, Profitability, Video Blogs
Your success is determined more by the time it takes your customers to decide on your product or service than by any other single factor. Therefore the most important way of increasing sales and dominating your market is to increase the speed with which decisions are made. While this is hardly ever written or spoken about, it is a critical factor in your business success […]
Do not use Twitter for business
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Internet psychologist Graham Jones recently sent out a simple “tweet” saying he was off to give a presentation that would warn people not to use Twitter for business. Within moments the broadcaster and communications consultant James Lush had replied saying he’d be fascinated to know why on earth Graham would say such a thing. Later that day Graham rose to his feet and suggested the un-suggestible. People in the audience were perplexed because plenty of companies make money using Twitter. But therein lies the twist in this tale […]
Why bookstores have coffee shops and what that means for your website
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Can you imagine trying to persuade Lady Gaga of anything? She is, after all, a clearly determined and opinionated individual. You would be facing up to a fairly formidable personality – you don’t get to be an international superstar by being quiet and open to persuasion. Maybe the reason that Lady Gaga is successful is she prefers tea to coffee. Lady Gaga is one of several […]
The Influencing Skills of Barack Obama
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The seven critical skills that make the US president so influential. Barack Obama is undoubtedly one of the greatest influencers of modern times. His accomplishment in going from a relative unknown to the most talked about person on the planet in less than 18 months provides a lot of valuable lessons to anyone marketing a product, service or person
The Perplexing Nature of Generation Y
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If you’re in business you need to understand the nature of the people born between the early 1980’s and the mid 1990’s, who now make up approximately 20 per cent of the workforce and are vital to our economic future. This fascinating article on Generation Y was written by Dr Charles Woodruffe of business psychology consultancy Human Assets Ltd
