Packaged Information Offers is an effective way to get an avalanche of prime prospects to raise their hands and identify themselves to you. It’s a very effective way to find the people who are already in the market right now for what you’re offering, so that you can focus on them until they buy. Get this right and you’ll gain an emphatic edge over most of your competition […]
Packaged Information Offers
by Robert Clay on
in Client Education, Decision Acceleration, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Outperform Competition, Video Blogs
Determine and Address Real Needs
by Robert Clay on
in Customer Retention, Decision Acceleration, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Research, Video Blogs
The most careless approach you can take to growing a business is to decide FOR your customers what they want and need without talking to them about it … yet that’s exactly what most businesses do! Assumptions are dangerous because they’re nearly always WRONG. And that you don’t know can cause lost sales and missed opportunities that would hurt you to the core if you knew the details […]