If you’re in business you need to understand the nature of the people born between the early 1980’s and the mid 1990’s, who now make up approximately 20 per cent of the workforce and are vital to our economic future. This fascinating article on Generation Y was written by Dr Charles Woodruffe of business psychology consultancy Human Assets Ltd
The Perplexing Nature of Generation Y
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An Unusual But Highly Effective Marketing Technique
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The story that follows shows you what phenomenal results you can achieve once you start to truly appreciate yourself and/or your products and services. It comes from Bernadette Doyle, Ireland’s leading marketing maven. I liked it so much that I asked her permission to reproduce it here in its entirety for you to read, and
