12 Ways To Outsell, Outsmart and Outperform Your Toughest Competition – London, 5th February 2014
If you are the founder or leader of an established business with high growth potential you’re invited to attend this special event in London on the 5th February, hosted by Marketing Wizdom and Smith & Williamson. This event covers 12 ways you can outsell, outsmart and outperform your toughest competition and will give you fascinating insights into the business acceleration strategies used by high growth businesses.
This seminar is the product of 17 years spent researching the equivalent of a DNA code for taking any business with high growth potential to market leadership in its niche. The concepts covered on the day have been tested and proven with over 500 businesses, with many becoming market leaders or showing strong growth over the last few years whilst their competitors were often downsizing or going out of business. Others have won top awards e.g. Ernst and Young National Entrepreneur of the Year Winners and Runners Up; Sunday Times National Estate Agent of the Year winners for the past five years … and some have even exited their businesses for £10s or £100’s of millions.
If you’re ambitious for more business growth then this is definitely the event for you.
You’ll benefit immediately from some “quick wins” as well as taking away some very robust strategies to implement over the weeks and months ahead that will work year on year. You’ll hear about the science behind this marketing and why it works and you’ll be inspired to take your business to the next level.
Join us in London on 5th February 2014 to find out how you can outsell, outsmart and outperform your competitors and take your business to market leadership in a controlled, profitable and predictable way.
|Your Agenda For The Day|
|08:30 am||Danish pastries and Networking|
|09:00 am||Guy Rigby|
|Welcome, agenda and objectives|
|09:10 am||Robert Clay|
|How to grow your business in three dimensions … the secret of exponential growth|
|The biggest single factor that will determine your success in business|
|The illusion of marketing as we’ve known it – and how people REALLY buy|
|10:10 am||Chris Billington-Hughes|
|How to determine and address the real needs of your marketplace|
|10:40 am||Coffee and Networking|
|11:00 am||Chris Billington-Hughes|
|How to identify the unique advantages that set you apart from your competition|
|How to disempower your competition and set the buying criteria for your marketplace so you become the only logical choice|
|How to make it easier for your buyers to say yes than no|
|12.20 pm||Buffet Lunch & Networking|
|13:10 pm||Guy Rigby|
|Climbing the ladder to business success|
|13:55 pm||Robert Clay|
|How to get your prime prospects to raise their hands and identify themselves to you|
|How to build relationships, peer influence, trust and engagement with a self-selecting audience|
|How to maximise your online visibility, build an engaged social media audience and turn it into a goldmine|
|How to harness THE most powerful, persuasive marketing weapon available to you in business|
|15:15 pm||Coffee and Networking|
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12 Ways To Outsell, Outsmart and Outperform Your Toughest Competition – Your Speakers
Robert Clay is an entrepreneur who at age 19 and 23 started two businesses in the automotive industry with no capital. He disrupted his marketplace by figuring out HOW to do things others hadn’t considered or been able to do, and both businesses went on to achieve global success. He sold both businesses to a division of Astra Pharmaceutical (now Astra Zeneca) then played a major role in taking the combined business to No.1 in the world in its field.
Considered to have an unusual flair for marketing, he went on to provide marketing consulting services, whilst also becoming a relentless student of marketing; got to know some of the world’s leading business thinkers; painstakingly researched and tested hundreds of business growth strategies over 13 years with around 500 businesses; and worked out HOW to grow any business, while simultaneously amassing more than 4 million pages of know-how.
The innovative techniques that have emerged from this process open people’s eyes to the hidden profit potential in their business. He has also developed unique ways of imparting his vast body of marketing and business growth know-how to hundreds of clients, many of whom have been catapulted from obscurity to market leadership in their niche, winning prestigious awards, mentions in the Sunday Times Rich List, and achieving £ multi-million exits.
The author of 17 published books, he is independently ranked as one of the Top 3 marketers out of 319,455 UK advertising and marketing professionals on LinkedIn, based on rankings sorted by recommendations (November 2013). He has also amassed nearly 100,000 followers on Twitter and his first two purely experimental podcasts reached the top 10 best selling business titles on iTunes in their first 2 weeks.
Chris Billington Hughes
Chris spent 3 years as a trainer, professional speaker and business coach for Martin International Inc., in and around Washington DC.
Returning to the UK in the mid-1990’s, he took up a sales consulting role with the European arm of an Australian company that offered coaching and marketing consultancy to businesses. He and other members of the company’s management team subsequently bought out the major UK shareholder. Chris went on to deliver coaching and marketing services to a wide range of businesses and remained a director until 2011, when he left to establish an independent consultancy before joining forces with Robert at Marketing Wizdom.
Over some 20 years Chris has developed high levels of proficiency with every aspect of increasing business through the scientific application of proven marketing principles. An accomplished public speaker, he also has an outstanding reputation for helping companies to identify how they can achieve breakthrough marketing results. As the company’s Chief Consultant, Chris now helps hundreds of companies to identify their hidden profit opportunities.
Guy is an experienced chartered accountant, entrepreneur and author. A natural and driven enthusiast, he built and sold his own accountancy firm, as well as pursuing other commercial interests. He has been a director and part owner of a number of different companies, including businesses in the IT, property, defence, manufacturing and retail sectors. In an unusually varied career, he has been the senior partner of two accountancy firms, a finance director, sales and marketing director and an adviser and mentor to many entrepreneurial businesses and their owners.
Guy joined Smith & Williamson in 2008 and leads their entrepreneurial services group. His day to day activities include advising entrepreneurs and their businesses and coordinating Smith & Williamson’s activities in this increasingly important market.
Guy’s book, From Vision to Exit – The Entrepreneur’s Guide to Buying and Selling a Business, has received significant critical acclaim. He often writes or provides comment for the press, has been interviewed on Bloomberg TV and on radio and is regularly quoted in the FT, The Times and The Telegraph, among other publications.