In the last few years we’ve experienced a world of rapid change brought about by the internet, writes Robert Clay of Marketing Wizdom. The internet has fundamentally changed what we do on a day to day basis, from the way we communicate and do business, to politics, entertainment, culture, health care and just about everything
The most prolific product ever seen
on
Taking the mystery out of list buying
on
The right mailing list can be worth a small fortune to you. The wrong list can cost you a fortune in the blink of an eye. Most people just pick up the phone and order a list. That’s a recipe for disaster. There is more to buying lists than most people realise. This article tells you how.
Please everyone and kiss your ass goodbye
on
Here’s a fabulous story which illustrates the point that you can’t please everyone. It is adapted from Aesops’ fable “The Old Man, the Boy, and the Donkey.” I often quote it (thank you Michael Port) to illustrate the importance of focusing eveything you say and do only on the niche you’re trying to serve, and
Opportunity in adversity: Steve Jobs delivers an inspiring talk
on
Want to know what makes Apple CEO Steve Jobs tick? Here is a fascinating insight. It was an address he famously gave on June 12, 2005 to a graduating class at Stanford University. This talk greatly inspired me when I first came across it, and still does. At a time when so many businesses and individuals are
