Get your share of 61 billion online searches a month

Since Google AdWords was launched in 2002 the face of advertising has been changed almost beyond recognition, writes Robert Clay of Marketing Wizdom. Using AdWords it’s possible to achieve things today that could hardly be imagined just ten years ago. When Google was founded in 1997, the “big boys” in internet search like Yahoo, AltaVista

The most prolific product ever seen

In the last few years we’ve experienced a world of rapid change brought about by the internet, writes Robert Clay of Marketing Wizdom. The internet has fundamentally changed what we do on a day to day basis, from the way we communicate and do business, to politics, entertainment, culture, health care and just about everything

Please everyone and kiss your ass goodbye

Here’s a fabulous story which illustrates the point that you can’t please everyone. It is adapted from Aesops’ fable “The Old Man, the Boy, and the Donkey.” I often quote it (thank you Michael Port) to illustrate the importance of focusing eveything you say and do only on the niche you’re trying to serve, and

Opportunity in adversity: Steve Jobs delivers an inspiring talk

Want to know what makes Apple CEO Steve Jobs tick? Here is a fascinating insight. It was an address he famously gave on June 12, 2005 to a graduating class at Stanford University. This talk greatly inspired me when I first came across it, and still does. At a time when so many businesses and individuals are