An in-depth exploration of how to craft a high impact unique selling proposition (USP) that resonates with your target audience. It provides tips on aligning your USP with your core strengths and customer needs to create an emotional connection. It also discusses how to integrate your USP into all of your branding and marketing to convey your brand promise.
Crafting a USP that Fuels Exponential Growth
on
The 3 New Pillars of Marketing
on
in Decision Acceleration, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Mobile marketing, Online marketing, Outperform Competition, Productivity, Profitability, Social Media, Technology, Video Blogs
The three new pillars of marketing are some of the key components needed to build an effective online presence. You’ll learn how to benefit from today’s new technologies that in many cases have reduced the effectiveness of traditional marketing methods. In many cases your competition still don’t have the answers, or an effective online presence. If you “get” it and they don’t, it represents a massive opportunity for you […]
You, A Marketing Genius?
on
in Decision Acceleration, Featured Articles, Higher Transaction Values, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Pricing, Productivity, Profitability, Strategy Power Boosters, Video Blogs
It’s surprising how many people in business throw money down the drain unnecessarily, when they don’t have to. It’s easy to eliminate all uncertainty and guesswork from your marketing before you make any significant marketing investment. Get this right and incorporate it into everything you do and you’ll often be seen as a marketing genius […]
Packaged Information Offers
on
in Client Education, Decision Acceleration, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Outperform Competition, Video Blogs
Packaged Information Offers is an effective way to get an avalanche of prime prospects to raise their hands and identify themselves to you. It’s a very effective way to find the people who are already in the market right now for what you’re offering, so that you can focus on them until they buy. Get this right and you’ll gain an emphatic edge over most of your competition […]
Million Dollar Copywriting Tips
on
in Copywriting, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Profitability, Psychology, Strategy Power Boosters, Video Blogs
These million dollar copywriting tips are so simple and easily applied, yet can dramatically improve your marketing and advertising effectiveness. Not one in a hundred people gets this right. But grasp these simple ideas and it can dramatically improve your marketing and advertising effectiveness. It can also give you a emphatic edge over most of your competition […]
Make It Easier to Say Yes Than No
on
in Decision Acceleration, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Profitability, Video Blogs
The biggest reason why people don’t buy products or services from a supplier, even though they’d benefit from it and can afford it, is that they don’t want to make a mistake or look stupid. It’s therefore important to eliminate any possibility that anyone can make a mistake or look bad when they do business with you. It’s a simple concept but makes a massive difference to whether or not people will do business with you […]
Tell Your Unique Story
on
in Customer Retention, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Video Blogs
Whatever your business, you have a story to tell, and it’s the key component in fully and deeply educating your marketplace about what you do. It brings out the uniqueness of your business; dramatically increases the chances that prospects will do business with you; and gives you a decisive edge over most of your competition. It’s not THAT hard to do, yet less than one entrepreneurial business in every thousand ever gets it right […]
Identify Your Unique Advantage
on
in Decision Acceleration, Featured Articles, Higher Transaction Values, Lead Conversion, Lead Generation, Marketing Foundations, Outperform Competition, Pricing, Profitability, Video Blogs
Identifying your unique advantage is a key component in outselling, outsmarting and outperforming your toughest competition. If you can’t explain in a compelling way why someone should buy from you, and most businesses can’t, your prospective customer will see your business as being just like your competitors business. And when they can’t differentiate between offerings they […]
Lead Generation Strategies That Boost Your Profits
This article and video introduce a number of lead generation strategies as a first step in getting more customers. It highlights just how easily you can boost your lead generation by 10–25% as one of the six elements in the profit acceleration formula.
Determine and Address Real Needs
on
in Customer Retention, Decision Acceleration, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Research, Video Blogs
The most careless approach you can take to growing a business is to decide FOR your customers what they want and need without talking to them about it … yet that’s exactly what most businesses do! Assumptions are dangerous because they’re nearly always WRONG. And that you don’t know can cause lost sales and missed opportunities that would hurt you to the core if you knew the details […]
Harness the Power of Compounding
This article and video tell a series of stories that illustrate how you can harness the miraculous power of compounding in your business, to multiply your results and build your business into an asset worth far more than could be achieved by the usual linear thinking. It also shows you how boosting six areas of your business by just 10% will give you 175% greater profits, and how a 25% boost in each area will increase your profits by 365%.
How to write emails that give you no choice but to read on
on
America’s No.1 sales authority Jeffrey Gitomer recently received an email from me. He says the email gave him no choice but to read on. His interest had to do with the subject line, the headline, the design of the content, and the copy. He liked the email so much that he wrote a widely syndicated article spelling out the 11 factors that compelled him to respond. He kindly allowed me to reproduce the article here, and he makes some great points as he analyses what made the email work […]
Marketing your business in our age of mass empowerment
on
in Featured Articles, Lead Generation, Marketing Foundations, Mobile marketing, Online marketing, Social Media, Technology
This is a large post, but also an important one if you haven’t fully embraced or adapted your marketing approach to today’s vastly changed business landscape. For 150 years mass marketing was about the ONLY economical way to get your message out there. But today we’re living in a new age of mass empowerment fuelled by commercial clutter, the rise of internet, sophisticated online search, social media, broadband, wi-fi and smartphones. It spells the end of mass marketing as we’ve known it for most businesses […]
Create an avalanche of qualified leads
on
Identifying prime prospects for your product, service or expertise can be like searching for a needle in a haystack. But that’s an easy challenge to overcome when you employ “Packaged information offers” in an effective manner, writes Robert Clay of Marketing Wizdom. Packaged information offers are one of my all-time favourite low-risk/high-return strategies for generating
How to Self Publish Your Book
on
Writing a book is a fabulous way of establishing your expertise. If all your competitors give out a business card when they visit or communicate with their marketplace, and you give out the book you’ve written, which of the two competitors is your prospect more likely to choose? Are they more likely to choose the
What the Pecha Kucha?
on
Pecha Kucha is a presentation method, developed in Japan, that is reputed to improve audience attention. It is a method of presenting that ensures both content and length are kept short and to the point, hence the claim of ending the nightmare we’ve all experienced – death by PowerPoint.
The key to profitable long-term business right now
on
The concept of acquiring new customers at a breakeven or slight loss sounds crazy to some people, writes Robert Clay of Marketing Wizdom. Why would you even want to do it? After all, staying in business requires you to make a profit on every sale … or does it? Acquiring new customers at a breakeven
Build a superior lead- or sales-generation machine
on
Nearly one billion people use Google to search for an untold range of topics. No other advertising medium draws such a vast crowd. This article explains the benefits of sing paid search, and the basics of setting up Google AdWords campaigns.
Get your share of 61 billion online searches a month
on
Since Google AdWords was launched in 2002 the face of advertising has been changed almost beyond recognition, writes Robert Clay of Marketing Wizdom. Using AdWords it’s possible to achieve things today that could hardly be imagined just ten years ago. When Google was founded in 1997, the “big boys” in internet search like Yahoo, AltaVista
Taking the mystery out of list buying
on
The right mailing list can be worth a small fortune to you. The wrong list can cost you a fortune in the blink of an eye. Most people just pick up the phone and order a list. That’s a recipe for disaster. There is more to buying lists than most people realise. This article tells you how.
