It’s surprising how many people in business throw money down the drain unnecessarily, when they don’t have to. It’s easy to eliminate all uncertainty and guesswork from your marketing before you make any significant marketing investment. Get this right and incorporate it into everything you do and you’ll often be seen as a marketing genius […]
You, A Marketing Genius?
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in Decision Acceleration, Featured Articles, Higher Transaction Values, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Pricing, Productivity, Profitability, Strategy Power Boosters, Video Blogs
Identify Your Unique Advantage
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in Decision Acceleration, Featured Articles, Higher Transaction Values, Lead Conversion, Lead Generation, Marketing Foundations, Outperform Competition, Pricing, Profitability, Video Blogs
Identifying your unique advantage is a key component in outselling, outsmarting and outperforming your toughest competition. If you can’t explain in a compelling way why someone should buy from you, and most businesses can’t, your prospective customer will see your business as being just like your competitors business. And when they can’t differentiate between offerings they […]
Decision Speed, The Biggest Factor In Your Success
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in Client Education, Decision Acceleration, Featured Articles, Higher Transaction Values, Lead Conversion, Marketing Foundations, Outperform Competition, Profitability, Video Blogs
Your success is determined more by the time it takes your customers to decide on your product or service than by any other single factor. Therefore the most important way of increasing sales and dominating your market is to increase the speed with which decisions are made. While this is hardly ever written or spoken about, it is a critical factor in your business success […]
Harness the Power of Compounding
This article and video tell a series of stories that illustrate how you can harness the miraculous power of compounding in your business, to multiply your results and build your business into an asset worth far more than could be achieved by the usual linear thinking. It also shows you how boosting six areas of your business by just 10% will give you 175% greater profits, and how a 25% boost in each area will increase your profits by 365%.
How to Make More Profitable Sales
This article and video show you how you can make more profitable sales. It looks at your sales and marketing methods, processes and costs, the value of empowering your team and how when Ford did that they achieved 10X more profitable sales. It also considers the real cost of giving discounts what else you can do to make more profitable sales and how one company gained 900% more profitable sales by reducing the discounts it gave by 25%.
3 Ways To Set Profitable Prices
This article and video show you how you can set profitable prices. It looks at pricing from a customer perspective and also highlights the different pricing strategies you can use to make this, the fifth of six elements in the profit acceleration formula, work for you.
14 Ways To Increase Average Customer Spend
This article and video show you how you can easily increase your average customer spend including increasing your prices and upselling. It also highlights just how easily you can increase your average customer spend by 10-25% to make the third of six elements in the profit acceleration formula work for you.
The Geometry of Business Growth
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in Featured Articles, Higher Transaction Values, Marketing Foundations, Productivity, Profitability, Video Blogs
The geometry of business growth is a simple concept for getting spectacular business results with up to 80% reduction in time, effort, manpower, money and risk compared with the way that most people build their business. It’s blindingly obvious … once you know about it. Yet hardly anyone in business is aware of it or uses it to their advantage. Embrace this one concept and you can grow your business massively, even exponentially, in a fraction of the time […]
What Picasso can teach you about pricing
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This post is about charging what you’re worth, with a great lesson on pricing from the Late Pablo Picasso. Too many products or services are seen as being very similar to others and as a consequience are treated as commodities. When that happens your prospects and customers will shop around and whoever charges the best price for that product or service tends to win the business. But if you can set your product or service apart from all the others out there, you can charge what your product or service is really worth […]
The forgotten cost of discounting
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Discounting can kill your business. Few business leaders or entrepreneurs realise that the biggest cost in their business can be something that doesn’t even show up in their accounts. When you’re doing a lot less business than you should be doing, it’s all too easy to push the panic button and offer discounts just to get more people through the door. In most cases these discounts make no difference to the number of people who come through the door. But even if they do, these, or any other form of discounting, can turn into a serious and very expensive mistake […]
Why it pays to move upmarket
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Move upmarket if you want to become more successful. Not so long ago Tesco was regarded as a downmarket “Pile ’em high, sell ’em cheap?” outfit, writes Robert Clay of Marketing Wizdom. I know people who wouldn’t have been seen dead going into a Tesco supermarket. If they HAD to go into one they’d park
Why bookstores have coffee shops and what that means for your website
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Can you imagine trying to persuade Lady Gaga of anything? She is, after all, a clearly determined and opinionated individual. You would be facing up to a fairly formidable personality – you don’t get to be an international superstar by being quiet and open to persuasion. Maybe the reason that Lady Gaga is successful is she prefers tea to coffee. Lady Gaga is one of several […]
