The three new pillars of marketing are some of the key components needed to build an effective online presence. You’ll learn how to benefit from today’s new technologies that in many cases have reduced the effectiveness of traditional marketing methods. In many cases your competition still don’t have the answers, or an effective online presence. If you “get” it and they don’t, it represents a massive opportunity for you […]
The 3 New Pillars of Marketing
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in Decision Acceleration, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Mobile marketing, Online marketing, Outperform Competition, Productivity, Profitability, Social Media, Technology, Video Blogs
You, A Marketing Genius?
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in Decision Acceleration, Featured Articles, Higher Transaction Values, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Pricing, Productivity, Profitability, Strategy Power Boosters, Video Blogs
It’s surprising how many people in business throw money down the drain unnecessarily, when they don’t have to. It’s easy to eliminate all uncertainty and guesswork from your marketing before you make any significant marketing investment. Get this right and incorporate it into everything you do and you’ll often be seen as a marketing genius […]
Packaged Information Offers
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in Client Education, Decision Acceleration, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Outperform Competition, Video Blogs
Packaged Information Offers is an effective way to get an avalanche of prime prospects to raise their hands and identify themselves to you. It’s a very effective way to find the people who are already in the market right now for what you’re offering, so that you can focus on them until they buy. Get this right and you’ll gain an emphatic edge over most of your competition […]
Million Dollar Copywriting Tips
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in Copywriting, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Profitability, Psychology, Strategy Power Boosters, Video Blogs
These million dollar copywriting tips are so simple and easily applied, yet can dramatically improve your marketing and advertising effectiveness. Not one in a hundred people gets this right. But grasp these simple ideas and it can dramatically improve your marketing and advertising effectiveness. It can also give you a emphatic edge over most of your competition […]
Make It Easier to Say Yes Than No
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in Decision Acceleration, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Profitability, Video Blogs
The biggest reason why people don’t buy products or services from a supplier, even though they’d benefit from it and can afford it, is that they don’t want to make a mistake or look stupid. It’s therefore important to eliminate any possibility that anyone can make a mistake or look bad when they do business with you. It’s a simple concept but makes a massive difference to whether or not people will do business with you […]
Tell Your Unique Story
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in Customer Retention, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Video Blogs
Whatever your business, you have a story to tell, and it’s the key component in fully and deeply educating your marketplace about what you do. It brings out the uniqueness of your business; dramatically increases the chances that prospects will do business with you; and gives you a decisive edge over most of your competition. It’s not THAT hard to do, yet less than one entrepreneurial business in every thousand ever gets it right […]
Identify Your Unique Advantage
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in Decision Acceleration, Featured Articles, Higher Transaction Values, Lead Conversion, Lead Generation, Marketing Foundations, Outperform Competition, Pricing, Profitability, Video Blogs
Identifying your unique advantage is a key component in outselling, outsmarting and outperforming your toughest competition. If you can’t explain in a compelling way why someone should buy from you, and most businesses can’t, your prospective customer will see your business as being just like your competitors business. And when they can’t differentiate between offerings they […]
Lead Generation Strategies That Boost Your Profits
This article and video introduce a number of lead generation strategies as a first step in getting more customers. It highlights just how easily you can boost your lead generation by 10–25% as one of the six elements in the profit acceleration formula.
Determine and Address Real Needs
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in Customer Retention, Decision Acceleration, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Research, Video Blogs
The most careless approach you can take to growing a business is to decide FOR your customers what they want and need without talking to them about it … yet that’s exactly what most businesses do! Assumptions are dangerous because they’re nearly always WRONG. And that you don’t know can cause lost sales and missed opportunities that would hurt you to the core if you knew the details […]
Decision Speed, The Biggest Factor In Your Success
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in Client Education, Decision Acceleration, Featured Articles, Higher Transaction Values, Lead Conversion, Marketing Foundations, Outperform Competition, Profitability, Video Blogs
Your success is determined more by the time it takes your customers to decide on your product or service than by any other single factor. Therefore the most important way of increasing sales and dominating your market is to increase the speed with which decisions are made. While this is hardly ever written or spoken about, it is a critical factor in your business success […]
Double Your Business Using 80% Less Time and Effort
This first Lesson on Taking Your Business to Market Leadership is about the geometry of business growth. It involves growing your business in three dimensions simultaneously, instead of the more usual one dimension. It’s a simple but powerful concept that isn’t known, understood or applied by 98% of entrepreneurs, yet it’ll help you to double or triple your business growth and outperform your competition while at the same time reducing the amount of time, effort, manpower, money, stress and risk by up to 80%.
Harness the Power of Compounding
This article and video tell a series of stories that illustrate how you can harness the miraculous power of compounding in your business, to multiply your results and build your business into an asset worth far more than could be achieved by the usual linear thinking. It also shows you how boosting six areas of your business by just 10% will give you 175% greater profits, and how a 25% boost in each area will increase your profits by 365%.
How to Make More Profitable Sales
This article and video show you how you can make more profitable sales. It looks at your sales and marketing methods, processes and costs, the value of empowering your team and how when Ford did that they achieved 10X more profitable sales. It also considers the real cost of giving discounts what else you can do to make more profitable sales and how one company gained 900% more profitable sales by reducing the discounts it gave by 25%.
3 Ways To Set Profitable Prices
This article and video show you how you can set profitable prices. It looks at pricing from a customer perspective and also highlights the different pricing strategies you can use to make this, the fifth of six elements in the profit acceleration formula, work for you.
Boost Your Average Purchase Frequency
This article and video show you how you can easily increase your average purchase frequency and spend per customer. It also highlights just how easily you can increase your average customer spend by 10-25% to make the third of six elements in the profit acceleration formula work for you.
14 Ways To Increase Average Customer Spend
This article and video show you how you can easily increase your average customer spend including increasing your prices and upselling. It also highlights just how easily you can increase your average customer spend by 10-25% to make the third of six elements in the profit acceleration formula work for you.
Better Lead Conversion Strategies
This article and video show you how just how much more easily you can grow your business if you use better lead conversion strategies. It highlights just how easily you can boost your lead conversion by 10–25% as one of the six elements in profit acceleration formula.
The Geometry of Business Growth
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in Featured Articles, Higher Transaction Values, Marketing Foundations, Productivity, Profitability, Video Blogs
The geometry of business growth is a simple concept for getting spectacular business results with up to 80% reduction in time, effort, manpower, money and risk compared with the way that most people build their business. It’s blindingly obvious … once you know about it. Yet hardly anyone in business is aware of it or uses it to their advantage. Embrace this one concept and you can grow your business massively, even exponentially, in a fraction of the time […]
